by: Kristin Kane (March 2009)
LinkedIn: Networking
Social Media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form personal and business relationships.
Social Media allows you to create an online brand. Your brand can be expressed through: blogs, profiles, articles, news, user groups, live chat, help, consumer directories, etc.
LinkedIn is a professional site dedicated to on-line networking for business professionals. This site allows for a mix of both business and personal personalities. Proceed with care when choosing your online persona on LinkedIn and other public sites!
LinkedIn (Free and Paid Versions – free is most common)
Getting Started: www.linkedin.com
* Link both your work and a backup email when creating or updating your account.
Review Account Setting and choose what will work best for you and your objective with LinkedIn. You can choose your privacy setting, public and private profiles, hiding contacts etc.
* Remember the purpose of LinkedIn is to network, choose your settings wisely – you can always change or update.
PROFILE:
- Employment History (Completed, Your roles in each Company, Value Added)
- Picture/Image (Logo/Landscape)
- Recommendations (Quality not Quantity)
- 50+ connections (Target getting 50 good connections first then grow)
- Summary (Who you are, expertise should limit to 8…)
- Activities/Interests (What defines you; business and professional)
- Groups (Excellent resource to grow your network, join industry/personal interest groups)
- Web links (Only 3, use them wisely, be careful if mixing religion and politics)
Profile Writing Style:
Resume, common but lacks value added and online persona. Instead try writing in short essay style using a bullet format – Tell your story.
Contact Information:
If you want to be a LION (Open Networker) or just want to be able to be contacted if someone wants to reach out to you, then put your email on your public profile.
Customize Your Profile:
Edit your profile link to be unique to you. (In Profile Edit in the first box you will see your link)
Add a photo, even if its not you, have something that people can identify you.
Consider a professional photograph.
Applications – The NEXT step to Maximizing LinkedIn
Make your Profile Public or Customize your Public Profile to be found on Google.
Status Updates – add value!
Blogs – Industry-specific or expertise content
Presentations – Products, Work, SlideShows – Great Tool!
APPLICATIONS:
- Events – Post/Search/Attend
- Polls – Create/Answer
- SlideShare – Business/Expertise
- Blogs – Informational
- TripIT – If you are a traveler, GREAT!
- Amazon – Recommend a good book!
- Q&A – Great to show your expertise!
CONNECTIONS:
Start with the people you know and go from there:
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- Colleagues that you KNOW or KNEW WELL
- Classmates
- Your past supervisors
- Health care providers
- Neighbors
- Parents of your child’s friends
- Service Providers (plumber, landscaper, exterminator, etc.)
- Professional organizations
When you invite someone to connect send a personal note as to why you want to connect. Show you care enough to at least say Hello when connecting! Don’t just send the auto message.
You do not have to accept all invitations. Do not hit: I DON’T KNOW, which will mark them as SPAMMERS, instead as a courtesy just click “Archive.”
LIONS can be a great resource to build your connections.
While they will expand the number of connections in someone’s network, I am reluctant to let this statement stand on its own without further expressing that you are only adding connections with whom you have a lesser chance of having your invitation accepted. So LIONS increase search results, but reduce the “warmth” of an introduction, and therefore, the chances of having an invitation accepted.
When requesting to connect with your contact’s contacts:
- Be professional, but casual.
- Remind your contact how you know them.
- Make your intentions known.
- Find a MUTUAL reason to connect.
- State how you know the contact that you have in common.
- Include a memorable tagline or short and memorable value statement.
SEARCHING:
LinkedIn is a great resource to find people to network with the unconventional way. You can search for new clients, competitors, potential partners etc.
- People – By Name/Company/Education
- Company – Name/Location
- Answers - Industry Experts/Best Answers
- Groups – BEST CONNECTIONS
- Connections of Connections
BUSINESS DEVELOPMENT/Career IDEAS*:
Research
- Post questions, Source contacts, Watch company patterns or growth
Establish Expertise
• Answer questions in your areas of competency, Use applications to share professional resources and presentations, Contribute to group discussions
Contacting/Networking/Being Active
• Forward posted jobs to people in your network (LinkedIn makes suggestions)
• Recommend someone as an expert for an Answer
• Invite contacts to appropriate groups
• Forward profiles for your contacts’ reference
• Forward invitations and requests
• Make recommendations and endorse service providers
• Comment on someone’s status
FOLLOW UP:
Remember to keep in touch with your network. Share information, forward contacts, and make recommendations. Show your value!
- Use contact information if it appears elsewhere on the Internet.
- Let the person know how you found their contact information.
- DO NOT tell them about your mutual LinkedIn contact without your contact’s permission, but invite them to join your network.
- Send your collateral ONLY when it is requested.
- Thank you’s are ALWAYS a good idea.
- Update your profile regularly; blast it sparingly.
Remember LinkedIn is a tool and resource to network. It starts with one connection and grows from there! Set aside some time to explore and familiarize yourself with the site and discover how the online tool can be useful to you and your networking business strategy!
*Some contributions by Karen Huller of Charesume.
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